For press & storytellers
Media Kit
Writing about Klub Moana? Everything you need is on this page — approved copy, fast facts, brand assets and a founder who answers his own phone.
The story in 30 seconds
Approved boilerplate — lift it word for word.
Klub Moana is a New Zealand sparkling water brand on a simple mission: no plastic bottles, ever. Sold in 330ml aluminium cans, every can sold puts 7 cents toward Sea Cleaners' work pulling rubbish out of Aotearoa's waters — a fixed, per-can pledge, not a vague promise. Founded by Ned Purcell, a Samoan entrepreneur from Auckland's North Shore, Klub Moana is a Label 3 Limited brand. The 5,000-can pilot run is open for pre-order at klubmoana.co.nz.
Fast facts
The numbers behind the kaupapa.
Sparkling water · 330ml canAluminium, zero sugar, no plastic — ever
7c from every can soldTo Sea Cleaners — pulling rubbish from NZ waters since 2002
5,000 cansOpen for pre-order now
Label 3 LimitedAuckland, NZ · NZBN 9429052237232
Ned PurcellSamoan, North Shore Auckland — available for interviews
Kiwifruit · Klub KōlaTeased — after the pilot run sells through
Brand assets
One zip, everything approved for publication.
Klub Moana media kit (zip)
The honu brand mark, the 1200×630 share card, a square 512px icon, and a README with the boilerplate and usage notes.
- klub-moana-honu-mark.png
- klub-moana-share-card.jpg
- klub-moana-icon-512.png
- README.txt — copy, facts & usage
Product photography and real on-the-water cleanup imagery: available on request as the pilot run progresses — email us.
The fine print
Three asks, all easy.
- The honu stays the honu. Please don't stretch, recolour, crop or add effects to the mark.
- Quote the pledge exactly: 7c from every can sold goes to Sea Cleaners. It's the heart of the brand — precision matters to us.
- Sea Cleaners' own logo and imagery belong to them — please source those directly from seacleaners.com.
Talk to the founder
Interviews, quotes, samples for review — kōrero mai, straight to Ned.
We reply to every genuine enquiry — usually same day.